Billie Eilish resumed her HIT ME HARD AND SOFT: THE TOUR recently in Miami, and we’re so grateful to be engaging with fans once again on food equity and the climate, as part of Reverb’s Eco-Action Village!
All along the tour, we’re asking fans to take the Support+Feed Pledge to eat at least one plant-based meal a day for 30 days, and we’ve seen an incredible response, with over 22,000 Billie fans signing up since September 2024. In terms of climate impact, that translates to roughly 16 MILLION gallons of watersaved — and that’s just the water!
We’ll also be organizing food drives at her stops in Philadelphia, Long Island, New Orleans, and San Francisco, in partnership with food access nonprofits Sharing Excess, Harlem Grown, and others. We’re seeing unprecedented need around the country, especially in light of recent cuts to government food programs. So if you’re going to one of these shows, we encourage you to bring a non-perishable plant-based food item to donate. And if you’re a ticket-holder anywhere along this leg, come by our table and say hi!!
We also recommend checking out the many plant-based concession offerings, which participating arenas have added to their menus as part of Billie’s efforts toward a greener, more sustainable tour. Thanks to Billie and her team, we were able to conduct culinary trainings for the arenas with Greener by Default, to facilitate these expanded offerings – we hope you enjoy them!
And lastly, we’ll be spotlighting our work along the tour on our Instagram, so make sure you follow us.
We are SO grateful to Billie, her team, and her fans, who have been part of our family since the very beginning. So much of our growth and impact is thanks to their support, and the visibility they bring to our mission.
Thank YOU for being a part of our family too.