September 2, 2026

Maggie’s IG Live with Shelly Xu

We absolutely loved Maggie’s conversation with Shelly Xu on Instagram Live this week about all she is doing to make the fashion industry more sustainable. Shelly founded SXD around a simple question: What if products were designed to create virtually no waste in the first place? Through zero-waste design, SXD rethinks how products are made, using less fabric to create everything from shirts and skirts to bags. Shelly has also worked with climate refugees in Bangladesh and brought her innovative approach beyond fashion into other sectors, including the auto industry. We feel so inspired by Shelly and her commitment to using design and innovation to create a more sustainable world❤️

Check out their full conversation, here.

NOTE: Maggie typically goes live on Wednesdays at 10am PT, but make sure to follow her on IG so you’ll be notified whenever she does.